Promote Your BIZ - Write A Book
b>Promote Your BIZ- Write a Book!
If you've never considered writing a book, it
might be a good time to start. I say this for two reasons.
First, with the help of today's technology it's never been
easier. Many people are now able to self-publish their own books
without going through the hassles of finding a major publisher.
Options like print-on-demand also make it easier on your
checkbook. You don't have to invest in thousands of copies
upfront with the risk of not knowing how well your book will
sell.
The second
reason is that it allows you to promote yourself and your
business. For example, best selling author Jay Conrad
Levinson has said that the royalties from his first book, Guerilla Marketing, came
to $30,000. Not bad for writing one book, right? But here's the
best part. Aside from the royalties, Levinson says he's earned
well over 10 million from that book!
Levinson used his book as a vehicle to promote
his own career as a marketing expert. From that one book, he has
built a brand empire known as Guerilla Marketing Inc. He
is now one of the highest paid marketing consultants and
speakers in the industry simply because of his perceived
expertise in the field of marketing.
If you were to compare Levinson with lesser
known marketing consultants around the country, there would
probably be little difference in their ability and knowledge of
the field of marketing. However, Levinson is perceived as
one of the best because of his best-selling book!
Now let's take someone who is a
landscape architect competing against several others in his
field. Often, it's difficult in businesses like that to separate
yourself from the rest of the pack. What if the landscape
architect wrote a short book entitled 8 Simple Tips for a Greener
Law. Not only will people buy this person's book, but his
value starts to go up, as he is now perceived as an
expert.
I recently
released my e-book,
About the author: Find out why Dave Ramsey recommends the program that we teach; visit www.careercalling.com